The ARS Media Center consists of multiple marketing initiatives designed to Brand your name and image in the community in which you work. Another name for this is Community Marketing.
Implementing a multi-faceted marketing approach over a period of 3-6 months using alternating marketing approaches will give the impression that you are everywhere.
Your goal is for the community to take notice of you and your expertise. They will begin recognizing you and being associating you with Retirement planning, 401(k) rollovers, IRA solutions, etc.
This can be accomplished by utilizing Radio, Postcards, Newspaper Drop-outs, and Newsletter marketing.
A marketing effort of this endeavor can run from $1,000 – $3,000 per month and takes several months to begin returning results. Immediate gratification is not the goal of this approach.